DIGITAL MARKETING

OFFLOAD YOUR DIGITAL MARKETING. KEEP YOUR TEAM FOCUSED ON GROWTH.

Cole Creative provides ongoing digital marketing strategy and execution for established businesses and organizations ready to hand the day-to-day management of their digital presence to an experienced external team.

We start with proven monthly marketing packages, then customize the scope around your priorities, budget and existing internal resources. That means you get the support you actually need without paying for services you don't. Once we're integrated, we work directly with your established internal point of contact to manage the ongoing strategy, content calendar, campaigns, creative execution and performance reporting.

Monthly retainers start at $1,700.

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WHAT WE HANDLE…

Depending on your customized scope, your ongoing Digital Marketing retainer may include:

  • We develop the strategy behind your digital marketing and turn business priorities into coordinated campaigns, content plans and clear marketing initiatives.

    Can include:
    Digital marketing strategy • Campaign development • Content planning • Marketing calendars • Promotional strategy • Audience and competitor research • Campaign coordination

  • We manage the strategy, planning, development and ongoing execution of your social media presence so your channels stay active, relevant and aligned with your brand.

    Can include:
    Social media strategy • Content calendars • Copywriting • Graphic design • Content development • Scheduling + publishing • Community management • Platform optimization

    *Professional Photography and Videography not included. Professionally Branded Photoshoot options available.

  • We plan and develop email marketing that keeps your organization connected to its audience and supports campaigns, promotions, events and ongoing communication.

    Can include:
    Email strategy • Campaign planning • Email copywriting • Email design • Newsletters • Promotional emails • Automated sequences • Scheduling + deploymentEmail strategy, campaign development, copywriting, design and deployment that keeps your organization communicating consistently with the people who have already chosen to hear from you.

  • We develop the written and visual assets your digital marketing needs, keeping everything connected to your brand and broader marketing strategy.

    Can include:
    Copywriting • Branded graphics • Campaign creative • Content development • Website content • Blog content • Digital assets • Creative direction

  • We track performance, identify patterns and use the data to inform what happens next.

    Can include:
    Monthly analytics • Quarterly reporting • Annual reporting • Social media performance • Email performance • Website analytics • Campaign analysis • Strategic recommendations

    Your analytics aren't a report card. They're instructions for what to do next.

Custom Packages BUILT AROUND WHAT YOU ACTUALLY NEED.

Our monthly marketing packages give us a proven starting point, not a rigid box.

We determine what your business needs, confirm your budget and customize the scope accordingly. That allows us to build the right combination of strategy, content, campaigns, creative and execution without adding services simply to fill a package.

The result is a monthly marketing system built around your business, your internal resources and what we're responsible for delivering.

HOW IT WORKS

01 | DISCOVERY: We collaborate to determine what you need.

We review your current marketing, priorities, internal capacity and where additional support would make the biggest difference.

02 | ALIGN: We confirm your budget.

We establish the level of ongoing investment so our recommendations are built within realistic parameters.

03 | PROPOSE: We build your custom retainer.

Starting with our established monthly marketing packages, we customize the services and scope around what your organization actually needs, without adding services you don't.

04 | INTEGRATE: We establish the system.

We work with your internal point of contact to establish communication, content planning, approvals, campaigns and reporting.

05 | EXECUTE: We do the work.

Cole Creative manages the ongoing digital marketing strategy and execution included in your scope while your internal team stays focused on the business.

06 | ANALYZE + ADJUST: We use the data.

Monthly, quarterly and annual reporting informs recommendations, campaigns and ongoing strategy.

A one-person marketing team is unrealistic and not sustainable.

WE BUILD THE SYSTEM AROUND YOUR TEAM.

Once we're integrated, Cole Creative establishes an ongoing workflow with your internal point of contact for:

Content Planning • Strategy • Campaigns • Creative Development • Approvals • Publishing • Reporting

Everyone knows what's coming, who's responsible for what and what needs approval.

Your internal lead stays connected to the priorities and decisions that require their knowledge of the organization. We keep the digital marketing moving.

That last paragraph is particularly important because it communicates the division of responsibility in two sentences without overexplaining it.

KEEP US CONNECTED TO YOUR BUSINESS.

Your team doesn't need to manage the digital marketing, but we do need to know what's happening inside your organization.

Your designated point of contact keeps us informed about priorities, events, updates and opportunities, provides the raw photos and videos needed for content, and coordinates timely approvals.

You keep us connected to the business. We keep the digital marketing moving.

That feels much more like the actual arrangement. It doesn't present their responsibilities as a list of requirements. It explains the small but essential role they play that enables you to take the larger workload off their plate.

THE RIGHT FIT FOR ONGOING SUPPORT.

Cole Creative's ongoing Digital Marketing services are built for established businesses and organizations ready to put their digital marketing in experienced hands.

You already have a strong business and an internal team focused on moving it forward. You need an external marketing team that can step in, collaborate with your team, get organized and consistently manage the work behind it.

You provide the insight, access and raw content. We provide the strategy, structure and execution.

Your team stays focused on relationships, networking, growth and the work happening inside the business. We make sure your digital marketing keeps pace.

FREQUENTLY ASKED QUESTIONS

  • Cole Creative's ongoing Digital Marketing retainers start at $1,700/month. We begin with our established monthly marketing package options and customize the scope based on your organization's needs, priorities, internal resources and budget.

  • Every ongoing Digital Marketing engagement begins with a 3-month onboarding agreement. These first three months allow us to establish the foundation for effective ongoing marketing.

    During the first month, we do not publish content. Instead, we audit your current digital presence, establish brand voice, goals and priorities, organize communication and approval processes, secure access to the necessary accounts and platforms, review available photography and creative assets, and begin building the content system we'll use moving forward.

    From there, we begin executing the strategy and gathering the performance data needed to make informed decisions.

    After the initial three months, ongoing clients move into a 6- or 12-month agreement. This gives us the time needed to plan strategically, evaluate meaningful performance trends, optimize the platforms we're managing and continually improve the work based on what the data tells us.

  • Yes. Our established packages provide a starting point for ongoing support. We customize the scope to make sure you're getting the services your organization needs without paying for services you don't.

  • Depending on your customized scope, services may include digital marketing strategy, social media management, email marketing, content development, copywriting, campaign development, creative development, community management, collaborations management, and analytics reporting.

  • Not necessarily. We can work with an existing branded photography library, client-provided photo and video content, stock imagery, or a combination of these resources.

    We strongly recommend investing in a professional branded photography library when possible, but stock imagery can also be used strategically and is a regular part of the content mix for many of our clients.

  • We provide monthly, quarterly and annual analytics reporting to identify trends, evaluate performance and inform ongoing strategy, content and campaigns.

LET’S TALK ABOUT WHAT YOU NEED…

You don't need to determine the right package before reaching out. We'll review your current marketing, priorities and internal capacity, confirm your budget, and recommend the right level of ongoing support.

Monthly Digital Marketing retainers start at $1,700/month.

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